economics
From Pivot to Narrative: How a Midwestern Tech Startup Survived the 2024 US Recession and Reshaped Consumer Trust
From Pivot to Narrative: How a Midwestern Tech Startup Survived the 2024 US Recession and Reshaped Consumer Trust In the midst of the 2024 US recession, a modest software firm based in Columbus, Ohio survived by radically reshaping its product and its story, turning economic anxiety into a compelling narrative